Vietnamese customs are not only markers of national identity but also living connections to the country’s vibrant past. From major annual festivals to unique local traditions, these customs provide fascinating insights into Vietnam’s cultural tapestry. Whether you’re a curious traveler, a history buff, or simply intrigued by new cultural experiences, exploring these time-honored practices will reveal how deeply they shape the daily lives and collective memories of the Vietnamese people.
Contents
- What Are Vietnamese Customs?
- Tết Nguyên Đán (Lunar New Year)
- Thờ Mẫu Tam Phủ, Tứ Phủ (Worship of Mother Goddesses)
- Tết Thanh Minh (Qingming Festival)
- Tết Trung Thu (Mid-Autumn Festival)
- Tục Ăn Trầu (Betel-Chewing Custom)
- Lễ Hội Cầu An Bản Mường (Well-Wishing Festival of Ethnic Groups)
- Lễ Hội Đền Hùng (Hung Kings’ Temple Festival)
- “Củi Hứa Hôn” of the Giẻ Triêng People (Engagement Firewood)
- Lễ Ăn Cơm Mới of the Xá Phó People (New Rice Celebration)
- Thổi Khèn Tìm Bạn Tình at Chợ Tình Sapa (Finding Love Through Music at Sapa Love Market)
- Tục Bó Vỏ Ống Cơm Lam of the Thái People (Tying Bamboo Rice Tubes)
- Additional Cultural Insights
- Useful Links
- Conclusion
What Are Vietnamese Customs?
Vietnamese customs can be understood as long-established community practices (tập quán) and daily life activities (phong tục) that have been passed down through generations. These traditions often incorporate elements of ancestral veneration, nature worship, and communal celebrations, reflecting the society’s respect for family, nature, and heritage.

Tết Nguyên Đán (Lunar New Year)
Key Highlights:
- Significance: Tết Nguyên Đán, or Lunar New Year, is arguably the most important festival in Vietnam. It marks the beginning of the year according to the lunar calendar.
- Cultural Essence: This holiday is a time for family reunions, honoring ancestors, and expressing hope for a prosperous new year. Traditional customs include cleaning the house, preparing festive foods like bánh chưng (sticky rice cake), and offering incense at family altars.
Tết Nguyên Đán’s importance in Vietnamese customs cannot be overstated. It is a deeply spiritual and communal occasion where entire villages take part in vibrant parades, lion dances, and special ceremonies to greet the new year with optimism.

Thờ Mẫu Tam Phủ, Tứ Phủ (Worship of Mother Goddesses)
Key Highlights:
- Deities: The belief system involves veneration of three or four principal Mother Goddesses who represent the heavens, forests, waters, and the earth.
- Historical Roots: This worship is an ancient practice deeply intertwined with the agrarian lifestyle, as it pays homage to natural elements that nurture human life.
In modern Vietnam, you can find dedicated temples and shrines where practitioners pay respects to Mother Goddesses. Vibrant ceremonies often feature traditional music, dance, and elaborate rituals, showing the continued reverence for this spiritual tradition.

Tết Thanh Minh (Qingming Festival)
Key Highlights:
- Purpose: Tết Thanh Minh occurs during spring and is primarily about paying respects to one’s ancestors by visiting and cleaning their graves.
- Community Aspect: Families gather to maintain burial sites, ensuring they remain in good condition. While less grand than Tết Nguyên Đán, it is equally significant for fostering family unity and remembrance.
This tradition underlines the deep filial piety in Vietnamese customs, reminding everyone of their roots and the importance of caring for those who have passed on.
Tết Trung Thu (Mid-Autumn Festival)
Key Highlights:
- Symbolism: The full moon of the eighth lunar month symbolizes reunion and harmony.
- Activities: Families and friends gather under the bright moonlight to share mooncakes, sip tea, and watch children perform lion dances or parade with lanterns.
Tết Trung Thu is often called the “Children’s Festival” because of the lively activities specifically geared toward the young. However, it also serves as an occasion for families to bond under the glow of the harvest moon.

Tục Ăn Trầu (Betel-Chewing Custom)
Key Highlights:
- Cultural Role: In Vietnamese society, offering betel quid to guests is a sign of respect and friendly hospitality.
- Symbol of Hospitality: “Miếng trầu là đầu câu chuyện” (“A quid of betel initiates the conversation”) reflects how it bridges formality and warmth in social gatherings.
Betel-chewing once held a universal appeal across all classes in Vietnamese communities. Even today, you may encounter it during traditional wedding ceremonies or religious festivals.
Lễ Hội Cầu An Bản Mường (Well-Wishing Festival of Ethnic Groups)
Key Highlights:
- Where & When: Celebrated by the Thái and Mường ethnic communities in the northwestern highlands, often coinciding with the Lunar New Year festivities.
- Festivities: Rituals include sacrificial offerings to local deities and communal events that showcase folk games, singing, and dancing.
Steeped in agricultural traditions, this festival aims to secure blessings for good harvests and harmonious communal life, exemplifying how Vietnamese customs are tightly woven with nature and spirituality.
Lễ Hội Đền Hùng (Hung Kings’ Temple Festival)
Key Highlights:
- Location: Phú Thọ Province.
- Historical Significance: Honors the semi-mythical Hùng Kings credited with founding the first Vietnamese states.
- National Scope: Vietnamese people from all regions converge here to pay respects and participate in cultural performances, processions, and ancestral rites.
Having been recognized as part of Vietnam’s intangible cultural heritage, the Hùng Kings’ Temple Festival underscores national unity and historical pride.
“Củi Hứa Hôn” of the Giẻ Triêng People (Engagement Firewood)
Key Highlights:
- Unique Custom: When a Giẻ Triêng woman chooses a partner, she gathers and prepares equal-length logs of firewood. These logs symbolize her intention to marry and are delivered to the groom’s family on an auspicious date.
- Sign of Commitment: Once the firewood is presented, the two families become closely connected, paving the way for future marital ceremonies.
This intimate tradition shows how Vietnamese customs can vary widely among different ethnic groups, each adding its own layer to the country’s cultural richness.
Lễ Ăn Cơm Mới of the Xá Phó People (New Rice Celebration)
Key Highlights:
- Duration: Spans three days, each devoted to specific rites such as offering the season’s first rice harvest to ancestors.
- Community Gathering: Relatives and neighbors are often invited to share in the newly harvested rice, reinforcing communal bonds.
Like other harvest-related customs, the Lễ Ăn Cơm Mới underscores gratitude for nature’s bounty and the communal spirit that defines many Vietnamese agricultural communities.
Thổi Khèn Tìm Bạn Tình at Chợ Tình Sapa (Finding Love Through Music at Sapa Love Market)
Key Highlights:
- Location & Time: Takes place in Sapa (Lào Cai Province) every Saturday night into Sunday morning.
- Romantic Tradition: Young men and women from local ethnic groups like the Mông, Tày, and Giáy often use bamboo flutes or reed pipes (khèn) to express their affection.
The bustling love market is a treasured opportunity for social interaction, dancing, and courtship, reflecting the creativity and warmth embedded in Vietnamese customs of the northern highlands.
Tục Bó Vỏ Ống Cơm Lam of the Thái People (Tying Bamboo Rice Tubes)
Key Highlights:
- What Is Cơm Lam?: Rice—usually sticky rice—is cooked inside bamboo tubes over an open fire.
- Spiritual Aspect: Among certain Thái communities, postpartum mothers collect the peeled-off bamboo husks used to cook cơm lam and bundle them for the newborn. This act is believed to notify the spiritual realm of the child’s new presence in the family.
Though simple in appearance, the practice encapsulates profound beliefs about life, death, and belonging in one’s community, showing how everyday foods can take on deep spiritual meaning.
Additional Cultural Insights
- Family and Ancestry: Almost every custom revolves around reverence for ancestors, signifying the deep-rooted filial piety in Vietnamese culture.
- Nature and Agriculture: Many festivals coincide with harvests or seasonal changes, reflecting a close relationship with the land.
- Ethnic Diversity: Customs differ greatly among the country’s 54 recognized ethnic groups, each contributing unique facets to Vietnam’s cultural mosaic.
Useful Links
- For more insights on other traditional celebrations, visit our Festival Guide
- To learn more about Vietnam’s cultural heritage, check out the official tourism site at Vietnam Travel.
Conclusion
From the joyful energy of Tết Nguyên Đán to the poetic essence of Tết Trung Thu and the intimate engagement rituals of the Giẻ Triêng people, these 11 Vietnamese customs illustrate the colorful tapestry of the nation’s cultural identity. Each practice weaves together threads of history, spirituality, family, and nature, revealing a world where unity, gratitude, and respect for the past guide daily life. Whether you plan to visit Vietnam or simply wish to appreciate its rich heritage from afar, these customs serve as vibrant windows into the heart and soul of the Vietnamese people.